Understanding the Next Generation

Our Approach

Reclaim Today, a division of Our Daily Bread Ministries, specializes in understanding, engaging, and discipling 18-39-year-olds. We also help the leaders responsible for reaching these generations understand and serve their students more effectively.

How? We keep a steady eye on research surrounding the struggles, needs, desires, and questions of Gen Z and Millennials. We then make it easy and accessible for leaders to apply the research to reach these generations.

We can help you understand and disciple the next generation.

Understand

We’ve spent years researching and working with Gen Z and Millennial Christians. This helps us create content relevant to their needs, but it doesn’t stop there. It also means that we can take some of the guesswork out of next-gen ministry by equipping those working with young Christians. 

Together with award-winning author and researcher, Dr. Todd Hall, we’ve conducted a nationwide research project on the spiritual, emotional, physical, vocational, and educational well-being of 18-36-year-olds in the U.S. 

This research will enable you to better understand the felt needs and experiences of the next generations, and reach them more effectively.

Here are a few ways we can help you:

Train Your Leaders

We’re available to facilitate in-person or video training to equip your faculty and staff with up-to-date research insights about Gen Z and Millennials. Click below to inquire about hosting Reclaim Today at your university or college. 

Research Your Students

Take the research a step further by discovering the specific needs of your students. By conducting the nationwide survey on your unique campus, we can help you better understand those you work with, and show how they compare to national norms. Connect with us to find out how you can research the specific needs of your students. 

Gen Z Insights

Sign up for our Gen Z Research Insights—a monthly newsletter highlighting a statistic about Gen Z, its relevance for Christian leaders, and actionable steps for on-campus engagement with your students.

Always research-based, actionable, and free.

Name(Required)

Disciple

Knowing the facts is never enough. To have a lasting impact, research must inform how we disciple the next generation. In our experience, leaders rarely have the time to develop content—so that’s where we come in. We’ve thoughtfully designed research-informed and theologically robust spiritual formation resources that are easy to implement in any group context.

Spiritual Habit Groups

While Bible classes, Sunday morning church services, and chapels do a great job of delivering vital truths, young Christians need more encouragement to put truth into action through embodied spiritual practices.

Throughout Scripture and the historical church, Christians have been practicing spiritual habits. Here are twelve that we have identified as helpful for following Jesus in all aspects of life:

Celebration, Rest, Prayer, Silence, Bible Reading, Waiting, Friendship, Confession, Fasting, Creation Care, Simplicity, & Embodiment.

The Spiritual Habit Groups are six-week small group experiences through the 12 spiritual habits, helping participants live more like Jesus. The practices are designed to be completed in community. Content is delivered weekly through email and PDF downloads, along with a facilitator’s guide. 

Immerse: The Bible Reading Experience

Transform your classroom through a new approach to Scripture. Immerse combines a reader’s edition of the Bible with free-flowing community discussions about the text. The 6-volume Immerse Bible contains the full text of the Bible (New Living Translation) without chapter or verse numbers, section headings, or footnotes. Closely related to how the scriptures were read during the times of the Bible, this distraction-free format helps students relax, focus, and become immersed in the stories and literature.

How can you use Immerse?

  • Small Groups: Follow a reading plan included with each volume, and lead meaningful conversations with 4 thoughtful questions. 
  • Larger Gatherings: Host a meal and read through the volumes out loud together. Afterward, lead meaningful conversations with 4 thoughtful questions. 
  • Bible Classes: Use the reading plans and discussion questions in tandem with your Bible class curriculum, allowing students to read through the Bible in community, alongside their studies.
Ready to read the Bible together?